Biggest Marketing Challenges for Small Business Owners
We are experiencing a lot of changes in our daily life and same as at the marketplace also. Due to changers of wants, expectations of the customers, the demands are increasingly for the better quality and reliability in products and services; new products and services are dominating market more quickly. The competition is getting intense and global rather than being in domestic; technology is upgrading rapidly; and e-commerce and the Internet are having a significant impact on marketing practices. In such a rapidly changing, environment makes difficult for business organizations to make sound decisions, and facing various marketing challenges. Identified key challengers for Sri Lankan business are discussed here. Changing Customer Life Cycle Customer life cycle is a marketing framework which having the series of changes that move a customer through the several marketing activities. Since the complexity of the digital marketing has increased, mapping the customer ...