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Biggest Marketing Challenges for Small Business Owners By Dr.Himendra Balalle
Head –Consultancy, National Institute of Business Management


We are experiencing a lot of changes in our daily life and same as at the marketplace also. Due to
changers of wants, expectations of the customers, the demands are increasingly for the better quality
and reliability in products and services; new products and services are dominating market more quickly.
The competition is getting intense and global rather than being in domestic; technology is upgrading
rapidly; and e-commerce and the Internet are having a significant impact on marketing practices.
In such a rapidly changing, environment makes difficult for business organizations to make sound
decisions, and facing various marketing challenges. Identified key challengers for Sri Lankan business are
discussed here.

Changing Customer Life Cycle

Customer life cycle is a marketing framework which having the series of changes that move a customer
through t…

NIBM to launch National Innovation Centre in partnership with Malaysia’s Limkokwing University of Creative Technology