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Biggest Marketing Challenges for Small Business Owners

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We are experiencing a lot of changes in our daily life and same as at the marketplace also. Due to changers of wants, expectations of the customers, the demands are increasingly for the better quality and reliability in products and services; new products and services are dominating market more quickly. The competition is getting intense and global rather than being in domestic; technology is upgrading rapidly; and e-commerce and the Internet are having a significant impact on marketing practices. In such a rapidly changing, environment makes difficult for business organizations to make sound decisions, and facing various marketing challenges. Identified key challengers for Sri Lankan business are discussed here. Changing Customer Life Cycle Customer life cycle is a marketing framework which having the series of changes that move a customer through the several marketing activities. Since the complexity of the digital marketing has increased, mapping the customer ...

NIBM to launch National Innovation Centre in partnership with Malaysia’s Limkokwing University of Creative Technology

26 TH SEPTEMBER 2017, COLOMBO: The National Institute of Business Management (NIBM), the country’s most outstanding business education center, prepares to launch its futuristic education centre- the National Innovation Centre (NIC) in collaboration with Malaysia’s Limkokwing University of Creative Technology. Established by NIBM, which celebrates 50 years of excellence in human capital development, NIC will present a highly conducive environment for empowering the future generation with the demanding entrepreneurial skills along with modern technology, innovation and creativity. NIBM and the Limkokwing University in Malaysia are planning to step up their teaching methodology by exposing students to the latest technology in the market. With its international campuses located in Cambodia, Indonesia, China and the United Kingdom, the prestigious Limkokwing University provide innovative hubs for young people worldwide to graduate with in-demand skills. The strategic synergy betw...

Launching of Coventry University Degree Programmes at NIBM

For the past fifty years the National Institute of Business Management (NIBM) has produced thousands of IT professionals to the industry annually. As the pioneer in IT education in Sri Lanka, NIBM has always striven to update its IT courses to match the global industry requirements and to make sure that the knowledge and the training the students receive are of international standard. The School of Computing at NIBM offers a wide array of full time and part time Certificates, Advanced Certificates, Diplomas, Advanced Diplomas and Higher National Diplomas for the students who have completed G.C.E O/L and G.C.E A/L and to the professionals who are either in the IT industry and seeking to gain a recognized qualification or to the professionals who would like to start a career in the IT field. Since 1996 NIBM has also been collaborating with world class universities and offering Degrees in IT.   The latest collaboration is with Coventry University of UK. Coventry University is...

Arena for the Champions of Life

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NIBM Arena for the Champions of Life Education process is in a way a production process. Education performs a task similar to the production made by a certain industry for the requirement of the country. Here they do not make physical production, but create individuals with skills and positive attitudes. This is a highly challenging as well as responsible task. NIBM can be identified as an institution, which has been engaged in performing this task for a long period. Mr. D.M.A. Kulasooriya, Director General of NIBM joined us to discuss with regard to the institute, which has been functioning for 49 years to create a better future for the children of the country with the assurance of the government.         * Could you explain the main objectives of the higher education institute of NIBM? Our main objective is to actively perform our task further as a national business school of creating knowledgeable and productive graduates for the society....